Facebook - Personal and business. A ubiquitous platform for people to keep in touch with old and new friends, acquaintances, co-workers, classmates, and family, share information and media, and to engage with "fan pages" (usually a business or organization) or communities based on personal interests.
Twitter - For business mostly. It seems that people sign up for twitter to follow their favorite businesses and organizations, TV shows, news media outlets, public figures and celebrities, random people that tweet about nonsense, etc. As you can probably tell, I don't use this platform that often nor do I care for it.
Instagram - Personal and business. Instagram started as a platform for personal use where users can share and view filtered personal photos and, a recently added feature, 10-second mini videos--similar to Vine. Lately I began to notice some businesses are figuring out how to incorporate Instagram into their Social Media marketing by engaging their customers with photos and mini videos related to their line of business, using hashtags so that they are "discoverable" by potential new followers/customers, and keeping their followers interested and engaged.YouTube - Personal and business. For entertainment or educational purposes, I follow about a dozen YouTube Vloggers (a.k.a. YouTubers) who have anywhere from 20,000 to 5,000,000 subscribers on their channels. After reaching a certain number of subscribers, these vloggers sign-up and get approval to become "YouTube Partners" where they are paid by YouTube, through advertisements. Some of these YouTubers make a decent living from posting videos and have no need for a regular 9 to 5 job, and some have e-commerce websites selling goods and/or services and post videos on YouTube to build a fan base, and drive that traffic to their websites and/or to their affiliate or sponsor links.
Vine - Personal. Vine users can post creative mini video clips and share with others. Haven't seen any businesses utilizing Vine...yet.
LinkedIn - Business. A platform where people can network with other professionals in a business setting, and post and read articles related to their businesses and industries.
Hi Jill, wow I really like the layout you chose for your blog and what a well explained breakdown of the social media avenues. I like your blog. I am gonna follow your feed : )
ReplyDeleteThank you, David. Hope to engage in some great discussions with you as the class progresses! :)
DeleteI don't agree that Twitter is a business medium rather than personal. Personally, I think businesses have a harder time with their Twitter strategies than other social media formats because of the limiting character factor. You want to convey ideas or answer questions that can't always be answered in a short format. If you're using Twitter for business it's usually as part of an integrated strategy to answer questions, have contests, and to connect with people on a more personal level than other mediums. Twitter is texting 2.0 - you don't have to have their phone number just an account name or hashtag to get your viewpoint to them.
ReplyDeleteGreat input, however, I disagree with you about businesses having a hard time incorporating Twitter into their marketing strategy. What you described as an "integrated strategy" is basically how businesses use Twitter. It's a tool to connect with their followers on a personal level, and to have their voices heard. It's obviously not designed for lengthy, detailed ideas and messages--that's what the other platforms such as facebook and blogging are for, and those platforms can be linked to Twitter to share FB status updates, new blog entries, etc. While Twitter works for some businesses,it doesn't work for others. From my observation, short but sweet, creative and engaging, communication (with personalty!) is the key to a successful Twitter business strategy.
DeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
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It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
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It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
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I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
ReplyDeleteI believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
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It's amazing how social marketing can help businesses of today through Instagram. That's why internet marketers are continuously searching for ways to get Instagram followers faster. Got to keep up with the competition and hope that optimizing Instagram accounts will lift the business towards success.
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